Marketing and the Common Good

Online-Ressource (353 p)

Description based upon print version of record

Cover; Marketing and the Common Good; Title Page; Copyright Page; Dedication; Table of Contents; List of illustrations; Notes on contributors; Acknowledgments; Part I Introduction; 1 The common good: The enduring effort to re-center marketing; 2 A larger view of marketing: Marketing's contributions to society; Part II Societal aspects of marketing and consumption; 3 Slouching toward Utopia: When marketing is society; 4 The case for clarity; 5 How marketing serves the common good: A long-term consumer perspective; 6 Social issues of marketing in the American economy

Part III Catholic Social Thought issues in marketing7 Caritas in Veritate: Updating Catholic Social Teaching for responsible marketing strategy; 8 A commentary on Catholic Social Teaching and "wanting the right things"; Part IV Sustainability issues in marketing; 9 Consumption in the un-commons: The economic case for reclaiming the commons as unique markets; 10 Marketing's contributions to a sustainable society; 11 Creative destruction and destructive creations: Environmental ethics and planned obsolescence; Part V Public policy issues in marketing

12 Should marketers be persuading our children? A controversial question13 Firearms and the common good: A meaningful discussion about solutions; 14 Notre Dame and the Federal Trade Commission; Part VI Ethical issues in marketing; 15 From twins to strangers: Considerations of paired kidney donation across gift and market economies; 16 Ethics in selling: A case-oriented, stakeholder-focused approach; 17 Discerning ethical challenges for marketing in China; Part VII Conclusion; 18 Can we get there from here? Charting the contours of the common good; 19 Afterword: A blast from the past; Index

ECONIS - Online Catalogue of the ZBW