Marketing : contemporary dimensions
Robert A. Robicheaux; William M. Pride; O. C. Ferrell
| Year of publication: |
1980 ; 2. ed
|
|---|---|
| Other Persons: | Robicheaux, Robert A. (contributor) ; Pride, William M. (contributor) ; Ferrell, O. C. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : Houghton Mifflin |
| Subject: | Marktforschung | Absatzpolitik | Absatzplanung | Marketingmanagement | Marketing management | Marketing |
| Extent: | XII, 398 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben 50 Beiträge |
| ISBN: | 0-395-28500-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000582785