//-->
Gamification and customer experience in online retail : a qualitative study focusing on ethical perspective
Sheetal, (2023)
When ethical transgressions of customers have beneficial long-term effects in retailing : an empirical investigation
Yang, Zhao, (2017)
Examining the influence of cultural and ethical ideology on consumers' perceptions about the ethics of online retailers and its effects on their loyalty
Aboul-Dahab, Sameh, (2021)