Marketing calculator : measuring and managing return on marketing investment
Guy R. Powell
| Year of publication: |
2008
|
|---|---|
| Authors: | Powell, Guy R. |
| Publisher: |
Singapur [u.a.] : Wiley |
| Subject: | Marketing | Investition | Return on Investment | Profit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 288 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-82395-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004928881