The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI
by Leslie H. Moeller and Edward C. Landry with Theodore Kinni
| Year of publication: |
2009
|
|---|---|
| Authors: | Moeller, Leslie H. ; Landry, Edward C. ; Kinni, Theodore B. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill Professional |
| Subject: | Marketingmanagement | Kreativität | Profit | Return on Investment | Erfolgsfaktor | Marketing | Management | Communication in marketing | Rate of return |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 232 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-161505-9 ; 978-0-07-161505-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004928205