Marketing communication: radical or rational change?
Year of publication: |
2006
|
---|---|
Authors: | Schultz, Don E. |
Published in: |
Scenarios in marketing : from vision to decision. - Chichester [u.a.] : Wiley, ISBN 0-470-03272-3. - 2006, p. 119-137
|
Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Szenariotechnik | Scenario analysis |
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