Marketing communications : engagements, strategies and practice
Chris Fill
| Year of publication: |
c2006 ; 4. ed.
|
|---|---|
| Authors: | Fill, Chris |
| Publisher: |
Harlow [u.a.] : Pearson Education LTD |
| Subject: | Marketing | Kommunikation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXVII, 911 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references and index 0508 |
| ISBN: | 0-273-68772-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002764225