Marketing-Controlling
von Prof. Dr. Harald Ehrmann
| Year of publication: |
1999 ; 3., überarbarbeitete und erweiterte Auflage
|
|---|---|
| Authors: | Ehrmann, Harald |
| Publisher: |
Ludwigshafen (Rhein) : Kiehl |
| Subject: | Marketingmanagement | Marketing management | Controlling | Management control | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 374 Seiten Diagramme 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-470-43373-9 |
| Classification: | Marketing ; Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014005810