Extent: | XIV, 396 S. graph. Darst. 24 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | German |
Notes: | Literaturverz. S. [351] - 386 |
ISBN: | 978-3-8006-3348-7 ; 3-8006-3348-5 ; 978-3-8006-3348-7 |
Classification: | Marketing ; Unternehmensplanung, Unternehmenskontrolle |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003356190