Marketing : creating value for customers
Year of publication: |
1998 ; 2. ed.
|
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Authors: | Churchill, Gilbert A. ; Peter, Jerome Paul |
Publisher: |
Boston, Mass. [u.a.] : Irwin McGraw-Hill |
Subject: | Marketing | Einführung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing : a critical introduction
Hackley, Christopher E., (2009)
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Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung
Krohmer, Harley, (1999)
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Strategic marketing : an introduction
Proctor, Tony, (2000)
- More ...
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Research design effects on the reliability of rating scales : a meta-analysis
Churchill, Gilbert A., (2009)
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A preface to marketing management
Peter, Jerome Paul, (1991)
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Marketing research : methodological foundations
Churchill, Gilbert A., (1991)
- More ...