Marketing decisions for new and mature products
Robert D. Hisrich ; Michael P. Peters
Year of publication: |
1991 ; 2. ed., 1. print.
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Authors: | Hisrich, Robert D. ; Peters, Michael P. |
Publisher: |
New York : Macmillan [u.a.] |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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