Marketing due diligence
Year of publication: |
2010
|
---|---|
Authors: | McDonald, Malcolm ; Smith, Brian ; Ward, Keith |
Published in: |
Value in due diligence : contemporary strategies for merger and acquisition success. - Farnham [u.a.] : Gower, ISBN 978-0-566-08982-4. - 2010, p. 47-61
|
Subject: | Unternehmensbewertung | Firm valuation | Marketing | Risikomanagement | Risk management |
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