Marketing education : reflecting on relevance
Year of publication: |
2022
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Authors: | Harrigan, Paul ; Dolan, Rebecca ; Lee, Michael S. W. |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 3, p. 178-184
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Subject: | curriculum | delivery | education | industry | marketing | relevance | Lehrplan | Curriculum | Marketing | Betriebswirtschaftsstudium | Graduate business education |
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