Marketing - ein integrierter Ansatz
Year of publication: |
2006
|
---|---|
Authors: | Vollert, Klaus |
Published in: |
Medienbetriebswirtschaftslehre - Marketing. - Wiesbaden : VS, Verlag für Sozialwissenschaften, ISBN 3-531-13992-4. - 2006, p. 323-339
|
Subject: | Mediensektor | Media industries | Marketingtheorie | Marketing theory | Markenführung | Brand management | Theorie | Theory |
-
Weinacht, Stefan, (2009)
-
A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units
Inman, J. Jeffrey, (2008)
-
Brand-level effects of stockkeeping unit reductions
Zhang, Jie, (2007)
- More ...
-
Mantzavinos, Chrysostomos, (2000)
-
Vollert, Klaus, (2012)
-
Vollert, Klaus, (2012)
- More ...