Extent: | XX, 314 S. Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch |
Language: | German |
Notes: | In: Oldenbourg-link.com In German |
ISBN: | 978-3-486-70004-6 ; 978-3-486-58441-7 |
Other identifiers: | 10.1524/9783486700046 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014508683