Marketing essentials
Sally Dibb and Lyndon Simkin
| Year of publication: |
2009
|
|---|---|
| Authors: | Dibb, Sally ; Simkin, Lyndon |
| Publisher: |
London [u.a.] : South-Western Cengage Learning |
| Subject: | Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 457 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP |
| ISBN: | 978-1-4080-1150-8 ; 1-408-01150-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004936412