Marketing excellence 3 : award-winning companies reveal the secrets of their success
[Hugh Burkitt]. Marketing Society
| Alternative title: | Marketing excellence three |
|---|---|
| Year of publication: |
c 2015
|
| Authors: | Burkitt, Hugh |
| Institutions: | The Marketing Society (contributor) |
| Publisher: |
London : Kogan Page Ltd |
| Subject: | Marketing | Strategisches Management | Strategic management | Erfolgsfaktor | Success factor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 266 S. zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Foreword / Martin Glenn, President, The Marketing SocietyThanks Introduction / Hugh Burkitt, Chief Executive, The Marketing Society Finding consumer : insight ; Connecting with customers ; Communicating brilliantly, mobilising the 99 organisation ; Building powerful new brands ; Building global brands ; Re-energising long 171 established brands ; Marketing sustainability ; Marketing to make a difference ; Appendix ; Index. |
| ISBN: | 978-0-7494-7378-5 ; 978-0-7494-7379-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010463398