Marketing Excellence : winning companies reveal the secrets of their success
Hugh Burkitt and John Zealley
| Year of publication: |
2006
|
|---|---|
| Authors: | Burkitt, Hugh ; Zealley, John |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Marketing | Erfolg | Marketingstrategie | Marketingtheorie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 373 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-06027-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004876318