Marketing for tourism, hospitality & events : a global and digital approach

Simon Hudson and Louise Hudson

"This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries"--

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Year of publication:	[2024] ; 2nd edition
Authors:	Hudson, Simon ; Hudson, Louise
Publisher:	London : Sage
Subject:	Tourismuswirtschaft \| Tourism industry \| Tourismusmarketing \| Tourism marketing \| Gastgewerbe \| Hospitality industry \| Digitalisierung \| Digitization \| Welt \| World
Description of contents:	Table of Contents [gbv.de]

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Extent:	xiv, 401 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5296-2807-4 ; 978-1-5296-2808-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014461384