Marketing : Grundlagen und Praxis
Gordon H. Eckardt, Marco Hardiman, Manuel Stegemann
| Year of publication: |
2018 ; 3. überarbeitete und erweiterte Auflage
|
|---|---|
| Authors: | Eckardt, Gordon H. ; Hardiman, Marco ; Stegemann, Manuel |
| Institutions: | G H S Göttinger Handelswissenschaftliche Schriften e.V. (publisher) |
| Publisher: |
Göttingen : Göttinger Handelswissenschaftliche Schriften e.V. |
| Subject: | Marketing | Marketingmanagement | Marketing management | Web 2.0-Technologien | Web 2.0 technologies |
| Description of contents: | Table of Contents [d-nb.info] ; Table of Contents [gbv.de] |
| Extent: | 325 Seiten Diagramme 28 cm x 21 cm, 750 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | German |
| Notes: | 201809 |
| ISBN: | 978-3-943538-11-3 ; 3-943538-11-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014013878