Transitioning to a digital world
Year of publication: |
2019
|
---|---|
Authors: | Malter, Alan J. ; Rindfleisch, Aric |
Published in: |
Marketing in a digital world. - Bingley, UK : Emerald Publishing, ISBN 978-1-78756-340-7. - 2019, p. 1-11
|
Subject: | Marketing | Digitalisierung | Digitization |
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