Marketing in a digital world
edited by Aric Rindfleisch (Department of Business Adiministration, University of Illinois, USA), Alan J. Malter (Departement of Managerial Studies, University of Illinois, USA)
| Year of publication: |
2019 ; First edition
|
|---|---|
| Other Persons: | Rindfleisch, Aric (ed.) ; Malter, Alan J. (ed.) |
| Published in: |
Review of marketing research ; volume 16
|
| Publisher: |
Bingley : Emerald Publishing |
| Subject: | Marketing | Marketingmanagement | Marketing management | Digitalisierung | Digitization |
Online Resource
| Extent: | 1 Online-Ressource (xxiii, 248 Seiten) Illustrationen, Diagramme |
|---|---|
| Series: | Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1944-7035, ZDB-ID 2639586-1. - Vol. volume 16 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-78756-339-1 ; 978-1-78756-340-7 |
| Other identifiers: | 10.1108/S1548-6435201916 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012121447