Marketing in Romania: The Challenges of the Transition from a Centrally‐planned Economy to a Consumer‐oriented Economy
Year of publication: |
1993
|
---|---|
Authors: | Lascu, Dana‐Nicoleta ; Manrai, Lalita A. ; Manrai, Ajay K. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 27.1993, 11/12, p. 102-120
|
Publisher: |
MCB UP Ltd |
Subject: | Attitude surveys | Consumer attitudes | Marketing | Marketing mix | Romania |
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