Marketing
Roger A. Kerin ...
| Year of publication: |
c2003 ; 7. ed., internat. ed
|
|---|---|
| Authors: | Kerin, Roger A. ; Berkowitz, Eric N. ; Hartley, Steven W. ; Rudelius, William |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XLIII, 741 S Ill., graph. Darst., Kt 1 CD-ROM |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; CD-ROM, DVD |
| Language: | English |
| Notes: | Includes bibliographical references (p. 682-710) and indexes |
| ISBN: | 0-07-241075-2 ; 0-07-121725-8 ; 0-07-246896-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001667377