Marketing-Kommunikation
von Harald Vergossen
| Year of publication: |
2004
|
|---|---|
| Authors: | Vergossen, Harald |
| Publisher: |
Ludwigshafen (Rhein) : Kiehl |
| Subject: | Unternehmen | Marketing | Kommunikationsstrategie | Kommunikationsmodell |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 418 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-470-54291-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004833256