Marketing-Kurzsichtigkeit
Theodore Levitt
| Year of publication: |
1979
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|---|---|
| Authors: | Levitt, Theodore |
| Published in: |
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0174-335X, ZDB-ID 795788-9. - 1979, 2, p. 92-110
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| Subject: | Absatz |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003617237