Marketing Management and Products Liability
Year of publication: |
1981
|
---|---|
Authors: | Noon, James |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 15.1981, 2, p. 3-31
|
Publisher: |
MCB UP Ltd |
Subject: | Product liability | Marketing management | Manufacturing | Product strategy | Legislation |
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