Marketing management : knowledge and skills
J. Paul Peter; James H. Donnelly, Jr.
| Year of publication: |
c 2009 ; 9. ed., internat. student ed.
|
|---|---|
| Authors: | Peter, Jerome Paul ; Donnelly, James H. |
| Publisher: |
Boston [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketingmanagement | Marketing management | Marketing | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 782 S. Ill., graph. Darst., Kt. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-07-128076-6 ; 978-0-07-338113-8 ; 0-07-338113-6 ; 978-0-07-128076-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003734238