Marketing management : knowledge and skills ; text, analysis, cases, plans
J. Paul Peter ; James H. Donnelly
| Year of publication: |
1992 ; 3. ed.
|
|---|---|
| Other Persons: | Peter, Jerome Paul (contributor) ; Donnelly, James Howard (contributor) |
| Publisher: |
Homewood, IL [u.a.] : Irwin |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 943 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-256-09225-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004148294