Marketing management
Year of publication: |
2003 ; Internat. ed., 11. ed.
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Authors: | Kotler, Philip |
Publisher: |
Upper Saddle River, NJ : Prentice-Hall [u.a.] |
Subject: | Marketingmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing to an aging population : selected readings
Schewe, Charles D., (1990)
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Fantapié Altobelli, Claudia, (1990)
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Developing business strategies
Aaker, David A., (1988)
- More ...
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Philip Kotler's contributions to marketing theory and practice
Kotler, Philip, (2011)
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Kotler, Philip, (1993)
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Kotler, Philip, (1991)
- More ...