Marketing Management Viewpoints : Commentary and readings
Year of publication: |
1970 ; 2. ed
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Authors: | Walters, Sherwood George ; Sweet, Morris L. ; Snider, Max D. |
Publisher: |
Cincinati : South-Western Publ. Co |
Subject: | Marktforschung | Verbraucher | Absatzpolitik | Marketingmanagement | Marketing management |
Published items: |
28 hits in ECONIS - Online Catalogue of the ZBW
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Management perspectives in marketing
Boone, Louis E., (1972)
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Beckman, Theodore N., (1973)
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome, (1975)
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Readings in marketing : consumers, policies, functions, commodities, channels, government
Walters, S. George, (1962)
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Regional economic development in the European Union and North America
Sweet, Morris L., (1999)
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Exporting to Latin America : problems and opportunities for U.S. small business
Madden, Carl H., (1963)
- More ...