Marketing, marketing systems, and the framing of marketing history
Year of publication: |
2015
|
---|---|
Authors: | Layton, Roger |
Published in: |
Journal of Historical Research in Marketing. - Emerald Group Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 7.2015, 4, p. 549-572
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Comparative historical analysis | Framing marketing history | Marketing as social discipline | Marketing systems |
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