Marketing mistakes and successes
Robert Hartley
| Year of publication: |
2006 ; 10. ed.
|
|---|---|
| Authors: | Hartley, Robert F. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 374 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2003 |
| ISBN: | 978-0-471-74321-7 ; 0-471-74321-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004845963