Marketing myopia
Year of publication: |
1980
|
---|---|
Authors: | Levitt, Theodore |
Published in: |
Marketing management and strategy : a reader. - Englewood Cliffs, N.J. : Prentice-Hall, ISBN 0-13-558122-2. - 1980, p. 3-20
|
Subject: | Absatz |
-
Satisficing in sales competition: experimental evidence
Berninghaus, Siegfried, (2009)
-
Does trade openness increase firm-level volatility?
Strotmann, Harald, (2006)
-
The Export-Growth Relationship: Estimating a Dose-Response Function
Fryges, Helmut, (2006)
- More ...
-
The marketing mode : pathways to corporate growth
Levitt, Theodore, (1969)
-
Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore, (1962)
-
Levitt, Theodore, (2009)
- More ...