Marketing myopia
Theodore Levitt
| Year of publication: |
1980
|
|---|---|
| Authors: | Levitt, Theodore |
| Published in: |
Marketing management and strategy : a reader. - Englewood Cliffs, N.J. : Prentice-Hall, ISBN 0-13-558122-2. - 1980, p. 3-20
|
| Subject: | Absatz |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Harvard Business Review. 38. 1960 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002370425