Marketing of craft to retailers : understanding their buying process, supplier selection criteria and information sources used
KM Makhitha
| Year of publication: |
2015
|
|---|---|
| Authors: | Makhitha, KM |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 14.2015, 6, p. 791-806
|
| Subject: | Buying Process | Craft | Craft Product | Craft Retailers | Craft Producers | Marketing Strategy | Supplier Selection Criteria | Information Sources | Lieferantenbewertung | Supplier evaluation | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beschaffung | Procurement | Lieferkette | Supply chain | Handwerk | Skilled crafts | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011403139