Marketing strategies of small craft producers in South Africa : practices and challenges
KM Makhitha (University of South Africa (UNISA), South Africa)
| Year of publication: |
May/June 2016
|
|---|---|
| Authors: | Makhitha, KM |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 32.2016, 3, p. 663-679
|
| Subject: | Marketing Strategy | Craft Producers | Small And Medium Businesses (SMEs) | Marketing Mix | Product | Price | Marketing Communication and Distribution | Südafrika | South Africa | KMU | SME | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011500802