Developing new services
ed. by William R. George ; Claudia E. Marshall
| Year of publication: |
1984
|
|---|---|
| Other Persons: | George, William R. (contributor) ; Marshall, Claudia E. (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Dienstleistungsbetrieb | Marketing |
| Extent: | XI, 112 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87757-165-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004782885