Marketing organization and technique
edited by Jane McKee, with a foreword by H. A. Innis
| Year of publication: |
1940
|
|---|---|
| Other Persons: | McKee, Jane (ed.) ; Innis, H. A. (contributor) |
| Publisher: |
Toronto, Can : The University of Toronto press |
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
| Extent: | xviii, 1 leaf, 124 p diagr 24 cm |
|---|---|
| Series: | Political economy series ; no. 7 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | "This volume is based on a series of lectures given at the University of Toronto. It is a continuation of the course given last year in which the lectures were published in Canadian marketing problems edited by Professor H. R. Kemp"--Pref Includes bibliographies Modern retail distribution, by O. D. Vaughan.--Distribution cost analysis, by W. L. White.--Installment credits: A criticism by Ivan Wright. A case for retail stores, by Eric Hebner.--Marketing techniques: Research in the fild, by I. D. Carson. Research by newspapers, by E. P. Resseguie. Salesmanship, by R. C. Borden. Public Relations, by C. E. Macdonald. A criticism, by Karl S. Bernhardt.--Transportation problems in relation to marketing, by J. L. McDougall.--Interrelations between export and domestic markets: The case of bacon, by J. S. McLean |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002811796