Marketing pharmaceutical and cosmetic products to the mature market
Year of publication: |
2013
|
---|---|
Authors: | P. Moschis, George ; Bovell, Leah |
Other Persons: | Mukherjee, Yam Limbu, Avinandan (ed.) |
Published in: |
International Journal of Pharmaceutical and Healthcare Marketing. - Emerald Group Publishing Limited, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 7.2013, 4, p. 357-373
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Segmentation | Gerontographics | Marketing strategies | Mature market | Older consumers | Pharmaceuticals |
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