Marketing productivity, marketing audits, and systems for marketing performance assessment : integrating multiple perspectives
Year of publication: |
2009
|
---|---|
Authors: | Morgan, Neil A. ; Clark, Bruce H. ; Gooner, Rich |
Published in: |
Evolving and emerging issues in marketing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 3-24
|
Subject: | Marketing | Produktivität | Productivity | Jahresabschlussprüfung | Financial statement audit | Performance-Messung | Performance measurement |
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