Marketing-program-standardization - starting point in global marketing
Ralf Kreutzer
| Year of publication: |
1986
|
|---|---|
| Authors: | Kreutzer, Ralf T. |
| Publisher: |
Mannheim |
| Subject: | Internationales Marketing | International marketing |
| Extent: | 14 Bl. : graph. Darst |
|---|---|
| Series: | Arbeitspapier / Institut für Marketing, Universität Mannheim. - Mannheim, ZDB-ID 1216155-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000726967