Marketing research : an applied approach
Naresh Malhotra ; David Birks
| Year of publication: |
2000 ; European ed.
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Birks, David F. |
| Publisher: |
Harlow [u.a.] : Prentice Hall, Pearson Education |
| Subject: | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 736 S. : Ill., graph. Darst. 1 CD-ROM (12 cm) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-922964-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004342515