Marketing research : an applied approach
Naresh K. Malhotra, David F. Birks
| Year of publication: |
2003 ; 2. European ed.
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Birks, David F. |
| Publisher: |
Harlow : FT Prentice Hall |
| Extent: | XXI,786 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-65744-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004914003