Marketing research : an applied approach
Naresh K. Malhotra ; David F. Birks ; Peter Wills
| Year of publication: |
2012 ; 4. ed.
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Birks, David F. ; Wills, Peter |
| Publisher: |
Harlow [u.a.] : Pearson |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 1037 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-273-72585-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009617361