Marketing research : an applied approach
Year of publication: |
2012 ; 4. ed.
|
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Authors: | Malhotra, Naresh K. ; Birks, David F. ; Wills, Peter |
Publisher: |
Harlow [u.a.] : Pearson |
Subject: | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
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Pfeiffer, Werner, (1990)
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Böhler, Heymo, (1992)
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Marketing research : an applied approach
Malhotra, Naresh K., (2012)
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Marketing research : an applied approach
Malhotra, Naresh K., (2006)
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Marketing research : an applied approach
Malhotra, Naresh K., (2003)
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