Marketing's influence within the firm
Homburg, Ch. ; Workman, Jr., J. P. ; Krohmer, H.
| Year of publication: |
1997
|
|---|---|
| Authors: | Homburg, Christian ; Workman, John P. ; Krohmer, Harley |
| Publisher: |
Mannheim : IMU |
| Subject: | Internes Marketing |
| Extent: | 42 Bl. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-89333-170-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004802046