Marketing social norms : social marketing and the social norm approach
Year of publication: |
2013
|
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Authors: | Burchell, Kevin ; Rettie, Ruth ; Patel, Kavita |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 1, p. 1-9
|
Subject: | Social Marketing | Social marketing | Soziale Norm | Social norm | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
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