Marketing
Year of publication: |
2002 ; 3. ed.
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Authors: | Stokes, David |
Publisher: |
London [u.a.] : Continuum |
Subject: | Marketing | Case studies | Fallstudiensammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing mistakes and successes
Hartley, Robert F., (2004)
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael, (2000)
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Strategic marketing management cases
Cravens, David W., (2002)
- More ...
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Learning the hard way : the lessons of owner-managers who have closed their businesses
Stokes, David, (2008)
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Entrepreneurship and marketing education : time for the road less travelled?
Stokes, David, (2010)
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Small business management and entrepreneurship
Stokes, David, (2010)
- More ...