Marketing-Strategien der deutschen und rumänischen Stahlindustrie : eine komparative Studie
Birgit Hufen
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Hufen, Birgit |
| Publisher: |
Aachen : Shaker |
| Subject: | Stahlindustrie | Steel industry | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Produktmanagement | Product management | Wettbewerbsstrategie | Competitive strategy | Vergleich | Comparison | Deutschland | Germany | Rumänien | Romania | Eisen- und Stahlindustrie | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXV, 300, 34 S 71 schw.-w. Abb 210 mm x 148 mm, 558 gr. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bukarest, Academia de Studii Economice, Diss., 2002 |
| Notes: | kart. : EUR 48.80, sfr 97.60 |
| ISBN: | 3-8322-1681-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001774791