Marketing strategy and management
Year of publication: |
2007 ; 4. ed.
|
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Authors: | Baker, Michael John |
Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
Subject: | Marketing | Strategisches Management | Marketingmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Strategic marketing for nonprofit organizations
Kotler, Philip, (1996)
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Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton, (1997)
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Segmentation and positioning for strategic marketing decisions
Myers, James H., (1996)
- More ...
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Marketing strategy and management
Baker, Michael J., (1985)
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Michael J. Baker : reflections on a career in marketing
Baker, Michael John, (2013)
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Marketing: an introductory text
Baker, Michael J., (2006)
- More ...