Marketing strategy development styles, implementation capability, and firm performance : investigating the curvilinear impact of multiple strategy-making styles
Year of publication: |
2009
|
---|---|
Authors: | White, J. Chris ; Conant, Jeffrey S. ; Echambadi, Raj |
Published in: |
Marketing strategy organization and implementation. - Los Angeles [u.a.] : Sage. - 2009, p. 303-317
|
Subject: | Marketingmanagement | Marketing management | Einführung | Implementation | Unternehmenserfolg | Firm performance |
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